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THE STORY OF BUILDING A SUSTAINABLE BRAND FOR TALL PEOPLE

THE STORY OF BUILDING A SUSTAINABLE BRAND FOR TALL PEOPLE

I'm Vicky - the founder of TALLternative. I'm a self-confessed 6-foot-tall fashion addict who got sick of not finding clothes I loved that would fit my tall proportions!

During Covid one of my favourite tall-focused retailers looked like it was going out of business, and closed all its stores. This terrified me, so I established TALLternative, an online community for those looking to buy tall clothing and help each other find great pieces.

That little idea has now grown to a community of over 25,000 members in 65+ countries.

Whilst it was wonderful to have so many people join the group, finding clothes that are flattering, stylish, affordable and that truly fit our tall proportions is still a huge challenged.

So in late 2023, I decided enough was enough - if brands wouldn't make clothes for us, then we would have to sort it ourselves.

It was time to make a brand powered by the TALLternative community just for us!

To help, I've partnered with a company called Together. They support people like me to harness the input of communities to make stunning clothes. Their Unfolded brand is a favourite for over 50,000 women in the UK and beyond.

Over the past 6 months, we've created TALLternative Collection 01 - a collection of high-quality but affordable tall pieces. Thousands of the TALLternative community have helped design each piece, creating clothes that are focused on flattering our heights and allowing us to express our style.

We want to offer you value for money (no tall tax here!), sustainable, natural fabrics, high-quality workmanship and ensure high ethical standards for our production.

To do this, TALLternative operates on a made-on-demand model. It's not as fast as normal delivery, but I promise you won't find this quality of Tall clothing, with these sustainable credentials, at this price anywhere else!

Welcome to the world of TALLternative - it's time to discover your new favourite place for Tall clothing.

Happy shopping...

HOW IT WORKS

The TALLternative community helps design every item - picking the prints, shapes, fabrics and feeding into the lengths and sizing.

Items are only made after you order - meaning no waste! This is better for the planet, cheaper and we pay higher wages to garment workers.

Your clothes are sent directly to you from our factories in India - further reducing wastage and costs!

Some of the money saved is used to create positive impact around the factories where our clothes are made.

HOW IT WORKS

The TALLternative community helps design every item - picking the prints, shapes, fabrics and feeding into the lengths and sizing.

A collection goes on sale and the items are made after you order - meaning no waste!

This creates clothes that are better for the planet, cheaper, and that can pay higher wages to garment workers.

Your clothes are sent directly to you from our factories in India - further reducing wastage and costs! We ship to the UK and US with no import duties.

The money saved by removing waste gives you great clothes at great prices and funds education programs near our factories.

A new dress for you = a child learning to read and write for 2 months!

MY PROMISE TO YOU

  1. Everything is tall approved - we design every piece for women over 5ft 11 in collaboration with Together.
  1. This is just the starting point - this first collection is 6 pieces but we will grow this with your help. We will offer different lengths and delivery to other countries to reach all our community members in the future.
  1. This is a community - we want you to tell us what you want, what we should create and how we can make clothes you’ll love for ever! You can do this by joining the TALLternative group here.

WHAT WE WANT TO ACHIEVE WITH TALLternative

Clothes that you can love and actually fit!

A positive community where you can get inspiration and share your style journey with women just like you!

It’s a pretty dark world just now - with TALLternative we want to make the world a little bit better, that can be through giving you confidence in your clothes or through the positive donations we make with each order!

WHAT WE WANT TO ACHIEVE WITH THE TALLTERNATIVE COLLECTION

Clothes that you love and actually fit you well!

A positive community where you can get inspiration and share your style journey with women just like you!

It’s a pretty dark world just now - with TALLternative, we want it a little bit brighter through amazing clothes and creating a positive impact in the world.

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